Victorian Pseudoscience on a Netflix Budget: “Ancient Apocalypse” and the Paradox of Science Communication Online

As scholars and investigators of conspiracy theory communities have noted, people who cling to these ideas long after they have been demonstrated to be factually false tend to do so for two reasons. One, because the conspiracy theory links them to a community of supportive, like-minded “others” among whom they feel a deep sense of belonging. And two, because it allows them to maintain an identity as the kind of person who knows and understands how the world “really works”.