The Southern Man advert is aiming to speak to a specific audience of beer drinkers, assumed by Speight's to be men. Other beer companies have played with similar received notions of masculinity. Tui, another New Zealand beer company, have run adverts where rural ‘blokes’ who run out of gas for the BBQ decide to power it from the farts of a nearby cow. This is seen as a representation of the much lauded ‘Kiwi ingenuity’. Another example of the stoic, terse masculinity of what advertising companies imagine farmers to be is the advert Toyota ran in 1989 that sees a series of farm accidents with the farmer responding ‘bugger’ after each of these.
The Familiar Strange · Ep#65 The Social Dilemma, Corpo-Humans, Buying Nothing & Localised Colonialism This week we bring you a panel with Anthea Snowsill who is currently doing her research with the Intha people of Myanmar. In this panel We’d also introduce our newest Familiar Stranger, Carolyn West. Welcome to the team Carolyn! Carolyn [1:25] … Continue reading Ep#65 The Social Dilemma, Corpo-Humans, Buying Nothing & Localised Colonialism: This Month on TFS
Christian but not ideological? Doesn’t promote perspectives in controversy but centers theological devotion? Biblical differences of opinion, but not anthropological ones? The centrality of “belief” as both a core concept and as a linguistic turn of phrase (i.e., “anthropologists believe…” which appears all over the text) is also telling. This isn’t just a Christian perspective, it’s an unexamined recapitulation of Euro-American religious concepts (like “belief”) that formed the Eurocentric academic study of culture two centuries ago and that modern anthropologists have spent a fair amount of time deeply critical of.
The Familiar Strange · #64 "Can I speak to the manager": Caitlin Setnicar on customer abuse, ThinkPlace & cartoons 'The reasons why uniforms exist is for various reasons. Among them is to visually identify a staff member, which is a functional reason - a really practical reason, rather. It's also to take away any outside... … Continue reading Ep #64 “Can I speak to the manager”: Caitlin Setnicar on customer abuse, ThinkPlace & cartoons