Namasté is no longer just a pleasant Hindi greeting, but an English lexeme; a unit of language in the form of a word or phrase that has become an abstract representation of something other than its literal meaning. In this case, indexing a kind of white piousness that explicitly exoticizes and homogenizes South Asia into a caricature of disembodied Sanskrit words (like Ayurveda and Tantra), yoga poses, and “more authentic” religion all the while making unsubtle nods to imagined noble savagery and imitative ancient wisdom.
I conceive of the ‘personal’ as a reflexive device that is aligned with the outcome of empirically based observation. As I have stated, my awareness of my aversion towards the women I study works as a check on my personal biases and these biases may potentially function as points of access to analytical insight.
As artificial intelligence and algorithmic surveillance become more ubiquitous, we should really start to think about our relationship, not just to internet tracking and data collection, but to the fundamental relationship between audiences and marketing that these technologies are products of.
...time is not natural: it is a social product. A year might be the duration that has elapsed as the Earth circles the sun, but our planet’s orbital position tends to have little bearing on how I conduct myself as a person. However, a New Year’s Eve party? There you’ll see me reflecting, resolving, disclosing, mourning, celebrating, making amends, taking chances, jumping into new beginnings, and, above all, falling back into the same old patterns. Time is made knowable through the procession of meaningful events that we use to punctuate its abstract passage.