You might not realise it, but you probably follow a Mormon lifestyle blogger on social media. It’s an aesthetic: the specific way knee-length dress is paired with an “effortless” messy braid, a yearly snap of pimply-teenagers in wedding dresses, a subtle nod to their children’s names in their Instagram bio, and absolutely no mention of their faith.
Mimicking a rock concert, I had to pre-book my space for the Hillsong service online before attending. Once on-site, I was scanned in by ushers with radios and shown to the seat listed on my ticket. Doors opened to the venue 30 minutes prior to the beginning of service, there was a sound desk, a series of serious-looking cameras and a small team of staff dressed in black managing the audio and visual aids for the accessible service. I was seated in the middle of what was previously the mosh pit. Chipped wooden floors vibrated beneath my boots as the congregation cheered and stamped their feet welcoming the leading band onto the stage to a well-produced modern video of young people running through the streets of London in search of their faith to a timed light show. If the sing-a-long style lyrics and catchy musical riffs weren’t about Jesus, I would have mistaken my being at a rock concert rather than a church service.