I have been asked about my research in China as a researcher from Taiwan by my colleagues in the US. One of them commented: “It’s not common for someone from Taiwan to do research in China.” I have attributed this sudden recognition of my ethnocultural and legal identity as a Taiwanese and the subsequent framing of my actions as uncommon to the pandemic and its impact on the tensions in current international politics. identity with global geopolitics and how these geopolitical forces have real-life impact on my research and social life.
The Southern Man advert is aiming to speak to a specific audience of beer drinkers, assumed by Speight's to be men. Other beer companies have played with similar received notions of masculinity. Tui, another New Zealand beer company, have run adverts where rural ‘blokes’ who run out of gas for the BBQ decide to power it from the farts of a nearby cow. This is seen as a representation of the much lauded ‘Kiwi ingenuity’. Another example of the stoic, terse masculinity of what advertising companies imagine farmers to be is the advert Toyota ran in 1989 that sees a series of farm accidents with the farmer responding ‘bugger’ after each of these.