When you think of an expensive outfit, what comes to mind probably won’t be a hazmat diving suit designed to keep your entire body out of contaminated water. For some, however, this is the height of sexual attire, an expression of sexuality. At a time when the logic of free market and consumption has encroached upon every aspect of our lives, any of our private desires and pleasures, kinky or vanilla, normal or perverted, are all deeply embedded as part of contemporary capitalism and are constantly shaped by it.